Check out this terrific ad campaign from the Union of Concerned Scientists (the same organization that, in the past, has over-employed fear as a centerpiece of its messaging tactics). Here we are able to connect on a personal level to individual scientists as we learn more about their work and how it directly relates to climate change. I, for one, was drawn to this picture largely because my four young kids play baseball and, much like the child pictured here, one of them also seems “just as interested in catching butterflies” in the outfield.  Bravo UCS! (Thanks to the king of effective science communication strategies, Randy Olson , for the heads-up.)

david-small_sciencecheerleader Ever since I was a kid, I’ve been asking questions about the birds and the bees. How do they fly? What do they eat? Now that I’m a trained scientist, my questions may be more sophisticated, but the passion is the same. I wonder what climate change is doing to the life cycle of wildflowers, and how bumblebees and hummingbirds are reacting to those changes. The bug’s-eye view shows me that our world is warming like never before. My name is David Inouye, and I’m a concerned scientist.
To learn more about my work, visit

The careful tracking of bloom times over many years provides an important indicator of climate change. Consider volunteering to help researchers observe and record bloom times around the country by joining one of several “citizen science” projects. Learn more about these projects and how how you can get involved on SciCheer’s sister site: Science For Citizens.
While we’re talking about effective science communications, let me ask this: What do you envision when I say: “a National Academy of Engineering Communications Officer”…?
Think again. Check out this short, entertaining video starring the NAE’s communications team! It was used during last week’s Communications Conference at the National Academies as a preamble to the team’s introduction. Clever way to, again, connect to “real” people. Bye-bye-bye!

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