betaevol_ScienceCheerleaderHumans evolved. Shouldn’t our websites? That’s the idea behind NOVA’s new Beta Evolution website, an experimental effort to transform the way NOVA delivers its award-winning science and technology programming.
Since 1996, NOVA has pioneered new forms of web-original content with more than 30,000 pages covering anything from string theory to aviation to how the Pyrimids were built. The Beta Evolution website serves as one-stop shop for all matters evolution, including the recent three-part NOVA series, Becoming Human, which explores the latest scientific research on human origins. Over time, NOVA will rely on user feedback to help inspire new ways of designing, organizing, and presenting this content to make it more useful for viewers.
Last week, I had the opportunity to chat with Lauren Aguirre, executive director of NOVA’s Web team, about goals of the new project, the challenges of organizing 13 years of content, and her experiences at the forefront of science communications. You can listen to each individual question and answer by clicking on the audio player below. Enjoy!

Pin It on Pinterest