Business Spotlight magazine is Europe’s leading magazine for international business communication in English.This month, the magazine includes a feature on “citizen scientists” (folks without science degrees who contribute to real science). The article gives a few nods to Science Cheerleader and our sister-site, SciStarter (the source for citizen science projects).
Here are two excerpts and a link to the full article (PDF). Sorry, the full article is not yet available online.

By taking a look at the world around you, the sky above you, the civilizations that have gone before you, or the molecules inside you, you can become a “citizen scientist.” In “Masters of the universe” (Business Spotlight 1/2012), Carol Scheunemann looks at how people are contributing to scientific understanding — through their hobbies.

And, here’s a shameless, self-promoting excerpt:

Besides folding proteins, hunting galaxies, or watch- ing snails, thousands of other activities for citizen scientists attract huge numbers of volunteers worldwide, says “science cheerleader” and blogger Darlene Cavalier from Philadelphia, co-founder of the Web portal SciStarter. The portal offers a central listing where citizens and projects can find each other. People can search in various categories, such as time, costs, or skills needed, and by specialty, or geographic area. Cavalier says that, while some people want to contribute to research, others “are drawn to citizen science because it connects them to — and helps protect — nature.”
When she’s not busy working on her Web sites, speaking at conferences, or writing for Discover, a U.S. popular-science magazine, you might find Cavalier and her four children adding to scientific understanding by digging in a bag of dirt from the Museum of the Earth in Ithaca, NY, looking for bits of mastodon fossils.